Save up to 50%
on LinkedIn Ads
Performance on autopilot
Max delivery overspends — at your expense
Addie wins impressions at the price they're worth. Doing so requires monitoring and reacting to micro-signals that shift by the minute, so bids have to be re-tuned constantly. Across a 10-campaign account, Addie is reacting to nearly 4,000 signals every day.
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The questions people always ask:
Your weekly and lifetime budgets stay exactly where you set them. Throughout the week, Addie may shift spend slightly between days. If Monday is inefficient, Addie may hold budget back and save a little more for Tuesday — the same way LinkedIn's own system already works.
We'll never spend more than 1.5x your daily budget on any single day, and we will never go above your weekly budget (calculated as 7x your daily budget).
This intra-week flexibility is part of how we get you better results. Prefer a hard daily cap instead? Toggle it off and we'll hold strictly to the daily budget you set.
Technically speaking, you can — manual bidding is already possible on LinkedIn. But we tune your bids every 15 minutes, reading and responding to micro-shifts in the ad auction as they happen. You could technically do the same work by hand; it just isn't feasible for a person to keep up with.
This is not a silver bullet, it's a tool that's very good at a specific job. For click, lead, engagement, and video-view campaigns, it's about as close to a silver bullet as you'll find. Where it's not the right fit: thought leadership and impression-based campaigns[, and [placeholder — your fuller list of incompatible campaign types goes here]]. If most of your spend goes to performance objectives, this is built for you.
No. Your campaigns only ever reach the audience you built for them. As long as you haven't turned on LinkedIn's audience expansion, delivery stays restricted to the people you targeted.
We set more efficient bids to reach those same people for less; we don't widen who sees your ads. Across hundreds of campaigns, we see no statistical change in the job titles or seniority being reached.
The only exception is massive audiences — think 1M+ prospects — which isn't advisable in B2B anyway. With well-designed audiences, you reach the exact same people for far less.